The key is to increase retention and session time. You want your viewers to watch your videos until the end and stay on video-sharing platforms like YouTube to see more of your videos.
are keeping people on the platform, it will promote your videos. Naturally, a quality YouTube editing platform will help you with this. You can also use the timestamp features to create chapters and make your video more structured.
Create an engaging content structure](image5.png)
Pay attention to the names of your video files
We’re all too used to giving files random phone number lead names, like “video_1234” or “vid_0001” . But did you know that a video file’s name affects its rating?
When you upload your videos to YouTube, be sure to give them file names based on keywords.
This means you should use your keywords in business to bonsumer reviews the file name and not include spaces or special characters. So, for the digital marketing course example above, a good file name would be “digital_marketing_course.mpg . ”
The reason your video file name can affect your ranking is that YouTube (and other search engines) look at the file name to determine what your video is about.
If you have a keyword-rich file name, your video is more likely to appear in relevant searches.
Create transcripts for your videos
Adding transcripts to your videos is one of the best ways to optimize them for SEO.
This is because transcripts make your one of the best things about featured content more accessible and help search engines understand the main points of your video. This, in turn, helps improve your rankings.
Additionally, including transcripts can also help you rank for long-tail keywords you may not have considered before.
To create transcripts, you can type the dialogue from your video or use a speech-to-text program.