Creating a website is quite an adventure, from choosing a domain, web hosting plan, website design
and much more. But if there is one thing we should pay close attention to, it is the content of the
website.
We live in the information age, and because of this, one of the most valuable treasures is content .
So if you are looking for ways to optimize your business, creating a website with relevant content can
be one of the quickest and most effective options.
How to think about content to attract visitors to my website?
Regardless of the product or service you offer, the saudi arabia telegram data first thing your website
visitors see is your content. So it should not only match your business, but also your brand identity.
Once you have all the infrastructure ready (your CMS installed or your site builder activated) it’s time
to think about the content .
What type of content can I put on my website?
Content is a word that encompasses so according to their favorite brands many components within a
website, that it becomes necessary to divide it into sections to organize the information and make it
easier for your visitors to navigate.
Before you begin organizing it, it is important to keep in mind that we refer to absolutely everything
that your website contains as content, that is, from the texts to the images, videos, forms, and more.
Nowadays, websites come in all kinds of themes, colors, sizes, and styles. It is thanks to this freedom
that we have the opportunity to create a website that suits our vision, and above all, our audience.
For this reason, it is not a rule that all websites have the same sections or the same type of information.
Here we will present some important sections that will facilitate the browsing experience of users.
Home or initial page
The home page is the initial page of your jiangxi mobile phone number list website, the starting point for users who visit it, which has the important task of summarizing the main value of your online presence.
Have you ever visited a website and not understood exactly what it was offering?
Many times we want to cover all the information available, however by trying to provide more, we can
confuse our readers.
It is important that you are precise in the message you want to communicate on your main page, that
you use the necessary resources such as good quality photographs or videos and above all that the
message you want to convey is quite clear.
Remember to take into account good SEO practices and tools on this first page.
Make sure that the main text (the famous H1) includes the keyword with which you want to position
your website in search engines like Google.
Information about the product or service you sell
If your main objective is to promote a product or service that your company sells or even
manufactures, it will be extremely important that you dedicate a page of your website to the product .
On this page you can fully dedicate yourself to talking about the product or service you offer.
What are the advantages your customers will have when purchasing your product, what problem does
this product solve, and what are the classifications, for example sizes, features, materials, etc.
It is important to make it clear what the advantage of your product is over other competitors, that is,
why the consumer should choose your product and not the competition’s.
Information about you or your company
As we said at the beginning of this article, not all websites are created equal (and it would be very sad if they were) however, one section that should never be missing from a website is a page dedicated to information about who you or your company are.
Things as obvious or simple as the city or country where you operate can go unnoticed when thinking about content to attract website visitors and cause confusion for your visitors.
So it’s interesting to dedicate a space on your website to tell about who you are, what your purpose is, your story or the story of your product.
In addition to providing information about you or your company, it is also an excellent idea to create empathy in your visitors.
Blog
Yes! We talk a lot about blogs here. They long ago ceased to be just someone’s life or travel diaries.
Blogs have become the best allies for content strategies in the digital world and the online presence of different companies regardless of the market in which they operate .
Having a blog on your website will help you consolidate a Digital Marketing strategy to attract visitors, which will also give you the opportunity to position your website with different keywords.
Visitors to your site will be more likely to return frequently to read some type of content and start a good relationship with your brand and what you offer.
Contact forms
It is important that you also leave a space on your website so that people who enter and want to communicate with you can do so; you can do so through forms that arrive directly to your email inbox.
It is important that you leave an open space so that people can come into contact with you.
It is also important that if you decide to leave a space with a form for your visitors to write to you, you should create routines to respond to messages quickly and effectively.
Try to respond as quickly as possible to ensure that users have a good experience.
You can keep these contacts in mind to send them future emails with information that may interest them.
Important, if you think you will not be able to have a relatively good response time, think about other solutions such as an online chat space or even the WhatsApp option for companies .
This way you can communicate more easily with your audience.
Links to social networks
Social media works in a complementary way to the online presence of a brand or company.
Surely you have entered a website at some point and searched for links to social networks in order to follow them.
That’s how it works. You can put your website link on your social media, and you can put your social media link on your website.
It is important to understand the user’s journey with your social networks, create strategies so that social networks agree with your website’s message and build a strong communication structure between them.
It is not necessary for your brand to have a presence on all the social networks available. Just think about the ones your target audience is on, it could be LinkedIn for a more professional audience or Pinterest for a more visual audience, for example.
Another aspect to consider is your posting routine. There is nothing worse than an outdated social network, with unanswered messages or comments.
So, among all the activities you have to do, take time to check your networks or ask someone to do it.
If your website is growing and the demands are too many, it is a good idea to start hiring an agency or a qualified person for this.
Success stories
There is a new trend that is taking content strategies to conquer website visitors today, we are talking about Storytelling .
With this type of literature, it is possible to create a success story that generates engagement with your visitors. In addition to captivating your audience with the success of other companies, they become fans of your brand.
And you already know that there is no better marketing strategy than the good old word of mouth advertising.
Success stories (as long as they apply to your business) are a great way to help you attract a lot of customers.
CTAs
CTAs are not specific to a specific page, but are present throughout the website. For this reason, it is essential that they are on this list, and that you pay close attention to them in order to fulfill your strategy.
To quickly summarize, CTA stands for Call To Action.
In other words, they are all the parts that invite the user to perform an action. We are talking about click buttons or phrases that invite the user to “download a free ebook”, “schedule a visit” or “sign up for an email list” for example.
There are countless buttons, colors and sizes to attract the visitor’s attention.
It is important to take into account details such as their location within your website, sizes, colors and even the texts that are used.
Distractions that may prevent users from clicking, or even the design consistency. If you want to know more about the topic, we recommend some tips for creating the ideal CTA .