what it is and how to boost your sales through an online platform

Unlike the concept of ecommerce , Marketplaces are like online shopping centers.

Do you want to know more? In this post we are going to explain what a Marketplace is, its importance, how it works and, in addition, we will give you tips to apply them in your company.

So, let’s get to reading!

What is Marketplace?

Marketplace refers to a broader concept of poland telegram data online sales. On this platform, different stores can advertise their products, thus offering customers a range of options.

The concept of Marketplace is not new. In Latin America it emerged in 2012 and, today, many large digital companies have already joined. Some examples of Marketplaces are Amazon, Google Shopping and Mercado Libre.

As we already said, there are several differences between a Marketplace and an ecommerce.

In the case of an ecommerce, you enter the website of a store X and choose a product that is sold and shipped by the store itself .

In the case of a Marketplace you can go to the website of store X and choose a product that is being sold and shipped by store Y.

Now that you know the basic and general workings of a marketplace, let’s get straight to the point: how to use a marketplace to sell. Keep reading!

How to sell on a marketplace?

Before giving you the best tips for joachim beauvilain head of energy and services offers at edf selling on a marketplace, it is necessary to understand who the main players are in our market. In addition to the aforementioned Mercado Libre, in Latin America there are Facebook Marketplace (the entire region), Liverpool (Mexico), B2W Digital (Brazil), Amazon (Mexico and Brazil), among others.

Each of them has its own features and “tricks.” However, the step-by-step instructions we will give you will help you understand how to use a marketplace and how to sell on a marketplace like a pro.

Create your post

Access the platform of your choice —Facebook jiangxi mobile phone number list Marketplace, Mercado Libre, Linio, among others—, find the button or section to sell and click on the “Sell” or “Create post” button. Here you can start creating your ad.

In this section, on most platforms, you can choose between different product categories, such as items, vehicles, real estate or even services. This requires you to choose the one that best suits your offer.

Includes product information

This section is essential for generating sales through marketplaces and social networks. This is where you will have to add all the crucial information about the product or service to show its features and benefits to the public.

Don’t forget to add a substantial amount of photos, an attractive title and a description that will catch the attention of potential buyers browsing the marketplace.

You should also specify the condition of your product, as these sites and apps often allow you to sell used items. So you should be very honest when choosing between “New”, “Used-Like New”, “Used-Good” or “Used-Acceptable”, as this will help you avoid many inconsistencies with your customers.

Add your location

We’ve all been there, seen an amazing deal on a website and when we actually click on it, it’s so far away that we get discouraged.

To prevent this from happening to your potential customers, remember to add your location so that the platform can use this information as a reference to show your ad to customers in your area.

Now, geography is no longer a limitation, as there are shipping services to almost the entire world. But you have to be very clear and transparent to offer the best possible service.