Many advertisers already have a « Test and Learn » approach by periodically launching A/B media tests on the following topics:
Brand awareness: Brand Lift Survey (BLS)
Conversion: Conversion/Sales Lift type
ROI & Budget allocation per channel: Mix Marketing Modelling (MMM)
The Learning Agenda method will also gather similar testing israel phone number library methodologies in its execution but with a long-term approach (and not an isolated one).
The added value of a Learning Agenda vs the A/B Testing approach
The Learning Agenda is a global approach both in terms of the questions to be raised and in the application of the lessons learned.
It is divided into 4 phases:
Think & design: Topics and questions definition and prioritization
Testing phase and large-scale studies
Results collection and meta-analysis
Results tracking and actionable Media best Practices Definition
To illustrate how the Learning Agenda works, let’s take the example lack data of an advertiser who. Recently launched paid campaigns on Tik Tok social network. By taking a step back on these first media activations, a can you tell us about your relationship with your godfather multitude of strategic and tactical questions can be raised.