AI is an incredibly powerful tool, capable of excelling in countless areas. Web writing is no exception, and the recent release of ChatGPT has generated a lot of buzz. You may have already used this automated writing service to optimize your content and maximize your SEO chances. But did you know that this practice can lead to certain risks (in addition to its many benefits)? We’ll outline them in this article so that your SEO isn’t (too) impacted by the use of AI.
Recent Advances in AI in SEO
You can’t have overseas chinese in worldwide database ChatGPT , nor the latest version of GPT, GPT4 .
ChatGPT can, among other things, allow you to:
- To get answers around a specific subject
- To write content based on a question or theme
- To play an interactive game
- To chat in several foreign languages
- To get advice
- To make decisions
- And many more things…
The level of development of these tools is quite impressive, and can allow you to automatically write a (very) large number of contents. But is it really wise to use them for writing your SEO content?
Why is it interesting to use AI to write for you?
We can’t deny it, AI is a fantastic tool and it confusing or too long messages write certain content for you, thanks to certain advantages such as:
- The potential to save time and money : Using AI will require less expense and less time than hiring a specialist writer or writing the article yourself.
- Speed of writing : AI gathers all existing content on a given topic and can offer new content in just a few seconds.
- Content quality : It is becoming increasingly difficult to detect whether a text was written by a human or by artificial intelligence, as AI has reached a level of development where it can write content that could have been written by a human, including emotions, nuances and irony.
- The ability to automate writing : this point ties in with the first and second. AI can allow you to automate content writing, saving you time and money, while still benefiting from quality content that pays attention to SEO criteria and respects them as best as possible to maximize your chances of being well positioned on search engines.
AI and SEO: what are the risks?
But if technology only had positive points, we would know it, right?
Here are some points you should tw list pay attention to if you want to outsource your SEO content writing to an AI:
- The information collected by AI is often a few years old: your content may lack currency and modernity .
- In the long run, it’s possible that all your content will look the same , which can harm the attractiveness of your page.
- AI is a technology, and even technology can be wrong . Automating all of your content writing can lead you to publish false or irrelevant information. Because of a misunderstanding between what you asked your AI and what it understood.
- AI cannot (yet) pay attention to all the SEO criteria that Google takes into account: your content will not be optimized to the maximum, which can harm your positioning, and therefore, your revenue.
- Despite the high quality of content produced by AI for a technology, nothing beats the quality of writing by a specialized web editor .
- More and more tools are available to detect automated writing: do you think your readers will appreciate reading 100% automated content? We can’t answer this question for you; it’s a case-by-case basis, but it remains a risk.
Conclusion: Is it recommended to use AI for SEO content writing?
Yes and no.
Yes, because using AI as a first step will allow you to save a lot of time. Which you can free up for more enriching and stimulating projects.