Top 3 Print Items Your Small When it comes to growing brand awareness, print marketing is essential for small businesses. Since most American businesses are small, it can be challenging to stand out and grow.
According to a FedEx survey, 4 out of 5 small businesses credit print services for helping their brand grow and stand out from the competition. Their survey also shows that 85% of consumers say they’re more likely to use services from a business if they have custom, professionally printed materials. These consumers also said that “the quality of print indicates the quality of services” the business provides.
Effective print materials can help you attract new customers to your business and increase brand awareness. Here are the top three print marketing materials you should use to drive new sales and revenue.
1. Business Cards
Business cards are an essential marketing asia mobile number list tool that every business should use – no matter how big or small. They’re an easy and low-cost way to promote your business every day. Giving your business card to someone will keep you top of mind – and make it easier for that person to hire you or refer your company to someone else.
You want your business card to stand out, so carefully consider the card’s design and print quality. For example, a matte surface is easier to write on, but a glossy surface is better for printing bright colors and images.
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2. Brochures
A brochure is a handout that relays important information about your company to prospective customers. It gives an overview of your company’s core values and products or services. Brochures are a cost-effective way to explain your brand’s message in a simple, easy-to-read format.
If you attend conferences or trade shows, brochures can help australia database directory you stand out. Be sure to include your contact information in every brochure. Adding QR codes to your brochures is the ultimate way to turn a simple printed brochure into a multimedia experience – allowing you to engage with potential customers and give them more information. You can also include tracking data to QR codes and use the data to improve your marketing efforts.