The Advertiser : their market and product vision is essential for deciding and prioritizing in relation to strategic priorities
The Media Platform : the account manager will provide platform and technical knowledge to address Data and Measurement topics
A consultant with expertise in Media & Data Analysis : this role is china phone number library essential to frame and deploy the project. His Media knowledge makes it possible to make the link between the Advertiser and the Platform. The data-centric approach is key to collect, aggregate and analyze the results. Finally, he provides recommendations and best practices with an objective and independent opinion.
Deploying a Learning Agenda: our methodology
To deploy a Learning Agenda for our clients, we usually conduct a methodology in 4 key steps . Each of these steps has a specific objective to achieve the purpose of the Learning Agenda: optimizing its Media performance.
Support advertisers in defining the key topics and questions to address. This step takes place with specific support which aims to define and prioritize the Media hypotheses to be tested
Communicate the results of step 1 to the media buying platforms in order to harmonize the level of information and involve all the partners necessary for the proper orchestration of this process
Who are the key Players to Successfully carry out this project?
Build the different “test designs” and share the methodology to ensure the correct configuration of the campaigns (Quality Test Design Check).
>Consolidate and historicize the results in order to present the to brilliantly orchestrate your learning agenda strategic recommendations that arise from the analyses of the different campaigns orchestrated within the framework of the Learning Agenda.
These 4 steps are implemented in a personalized approach for each of our lack data clients. This allows us to adapt the Learning Agenda according to its scope: Learning Agenda Acquisition. Learning Agenda dedicated to a channel or a dedicated media purchasing platform.