The target audience for Google Ads is – to put it bluntly – quite large. By 2024, the search engine will receive a whopping 154 billion visits worldwide – per month. This makes it the most frequently visited website. Regarding active users in Germany, it is difficult to provide precise figures for Google alone. However, given Google’s market dominance in German search engine traffic (>90%), it is clear that it is difficult to beat Google.
This means that advertising with Google Ads is worthwhile for companies of all kinds.
The auction model in Google Ads
Just lik and , Google Ads work according to an auction and uk phone number list bidding model. This means you place a bid on one (or more) keywords that other companies are also bidding on. If you’re the highest bidder, you win the auction, and your ad is displayed when users search for that keyword. So far, so good? Unfortunately, not, because it’s not quite that simple – more on that below.
CPC strategy
If your main goal is to generate as many clicks on your ads as possible, then this strategy is ideal for you.
Here (and everywhere else), you pay when users click on your ad. Your Google Ads costs can fluctuate greatly. This depends primarily on the industry you’re in. Of course, it makes a difference whether you sell sneakers or life insurance. With the latter, you’ll likely have a higher CPC—but also a significantly higher margin. If you don’t want to spend more than a certain amount per click, you can also expand this strategy to include a maximum CPC (cost per click) to ensure you don’t exceed your maximum amount.
CPM strategy
Cost per mille describes the cost per thousand contacts. If your goal is to generate the role of ux ui in inbound attention or reach and increase your brand awareness, this strategy is the right one for you. With the reach objective, Google will ensure that your campaigns reach the maximum number of people. It’s also a good idea to keep an eye on your industry CPM. This can provide information about whether your target audience is highly competitive (high CPM) or less competitive (low CPM).
CPA strategy
With the CPA strategy, you set the price at which you want to generate your acquisitions (or conversions). This is also referred to as the “target CPA.” Your Google Ads then aim to achieve as many conversions as possible with the available budget. Since users have to perform another action—such as purchasing a phone number vietnam product—after clicking on your ad, this method is more suitable for experienced advertisers—like *cough* us *cough*. If you would like more information and/or need help setting up your Google Ads campaign