Developing a digital strategy has become a key determinant of business growth.
While the opportunity of such a project is no longer in doubt, it is important to capitalize on its effectiveness and relevance. Otherwise, the company will not be able to achieve the objectives it has set for itself.
How to implement an effective digital approach that generates the expected results?
Define targets for an effective digital strategy
A digital strategy that aims to be relevant is user-centric. In concrete terms, for a digital policy to be meaningful, it is necessary to clearly identify the people for whom it is intended.
For the company, this means botim database identifying its internet users, prospects, customers, etc. The idea is that its target audience is at the heart of its digital strategy.
To define these targets, you need to establish buyer persona profiles . The best way to do this is to be pragmatic and avoid speculation as much as possible.
This involves interacting with the targets, understanding their expectations, their needs, their objectives, their motivations, their relationship with the internet, their frustrations, etc.
User testing, interviews, and surveys are examples of actions to take to achieve impeccable targeting.
Natural referencing, the basis of any digital strategy
In practice, a digital strategy what google documentation was leak? several aspects. However, natural search engine optimization (SEO) is one of the most important, if not the most important.
Returning to natural referencing, it’s the most effective way to gain visibility. Thanks to SEO, brands evolve at the pace and in line with market trends.
A well-executed SEO strategy ensures good positioning on search engines, and consequently qualified traffic to the company’s website . SEO is therefore an area on which you must capitalize.
In fact, despite the numerous investments made by brands in paid referencing, natural traffic represents 85% of search traffic on the internet.
To go further, 75% of Internet users who carry out a search are satisfied with the results on the first page of Google.
The first three response suggestions from the engine alone account for 60% of clicks.
Given these figures, it is impossible to do without SEO in your digital strategy.
Content, an important point not to be neglected
In the vein of SEO, content is also an important variable in a digital strategy . It is also an essential component of natural referencing. To tw list quality content, you must develop a proper strategy for this purpose. Inbound marketing, which involves writing content such as blog articles, infographics, or even white papers, is an interesting option in this regard.
This is a cost-effective approach that can be implemented over the medium and long term. While it requires patience (like SEO), inbound marketing ensures relevant, highly effective, and long-lasting results. By adopting this technique, you can promote your content using various tools such as marketing automation or lead nurturing. Without being intrusive, creating content through inbound marketing improves a company’s brand image.
Digital strategy: how to make yourself visible on social networks?
Social media is an important channel that should also be leveraged for a comprehensive and effective digital strategy. Having visibility on these media allows brands to reach a particularly broad audience, which can be directed to their website. To achieve a significant presence on social media, it’s important to begin identifying the most useful media for a digital strategy.
This choice will be made based on the brand’s field of activity, its target audience , the content format favored by this target, the keywords related to its activity and popular on Google, and the Internet users’ connection medium. It is still necessary not to disperse your actions across all social media, at the risk of wasting resources and wasting time.