In the process, it is broken down into 4 phases:
Reflections: Defining and prioritizing topics and questions
Collection of results and meta-analyses
History of results and definitions of media best practices to be applied
What does a Learning Agenda look like
To illustrate how a Learning Agenda works, let’s take the example of an advertiser who recently launched Paid Social campaigns on the social network Tik Tok. Looking back on these first media activations, a multitude of strategic and tactical questions can be raised:
Profitability : What is the online (and offline) ROI of Media activations colombia phone number library on this platform? How does this ROI compare to other channels?
Media execution : In relation to its target and its performance objective: what is the ideal reach? What is the optimum frequency of impressions (capping)?
First Party Data : Is my First Party Data more effective than the interest or socio-demographic audiences offered by the platform? If so, how big should my audience be?
Creative : Is a branded ad more effective than an influencer ad? What are the creative criteria that will generate brand awareness and sales?
This list of questions is not exhaustive. The questions to be includd in the step by step to analyze a client’s buyer persona 1st step of a Learning Agenda vary depending on:
Project Stakeholders
and the temporality of the project
Finally, these questions will also arise on other more mature digital lack data channels such as Facebook (Meta), Youtube (Google) or Amazon, hence the interest in integrating a global Learning Agenda and thus optimizing its media performance.