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Technology has played a significant role in the golf industry, both on and off the course. How did you choose Lightspeed?

Technology has played The main reason we chose Lightspeed Golf was the ability to use both tablets and computers as needed, as well as the way customer information is configured to work globally across all our courses. This has improved our customer experience as well as our ability to do our job as efficiently as possible. Additionally, significant cost savings have been achieved, making decision-making easier. Finally, the Lightspeed Golf investor data staff has been very helpful and easy to contact if any issues arise, which is always a major plus when it comes to knowing who to trust in the day-to-day operations of a business.

What were the pain points of the point of sale system you were using before Lightspeed?

Before switching to Lightspeed, we were using a golf point-of-sale system called Teesnap. I would say the negatives for us were the overall financial burden, the speed of transactions, the inability to manage data from multiple facilities at an aggregated level to market effectively, and the lack of a streamlined booking engine for online customers. Technology has played

But once we switched to Lightspeed and Lightspeed Payments to process transactions, we saw a dramatic positive change.

Golf courses have a variety of terminals to meet different needs, not to mention the security considerations of accepting payments during a pandemic. How has Lightspeed helped your business during this time?

We saved money by switching to Lightspeed payments, which is always a plus. Additionally, the new card readers are fast and easy to use, whether use storytelling in nurturing you insert Technology has played your card or use the tap-to-pay feature. Limiting the number of people in our facilities during the current health guidelines is a benefit that helps us manage daily operations more efficiently to keep the experience enjoyable for everyone.

It seems you’ve benefited from integrated payment processing. What do you think is the main benefit?

I would say the main benefit of alb directory Lightspeed Payments has been its ease of use and easy access to reports. As a marketer, being able to gain  insights and use them to improve sales is always a huge advantage.

Fairways Golf Membership has leveraged modern technology to keep pace with industry developments. How can you use this technology to stand out from the competition?

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