Rethinking Lead Magnets: Beyond the PDF Era
Seasoned marketers, we’ve all been there. We craft lead magnets like e books, whitepapers, and one-pagers only to see engagement dwindle. The content marketing landscape is evolving rapidly, and tactics that once dominated are being re-evaluated under a more strategic, modern lens. Enter the PDF, a long-standing staple in the marketer’s arsenal. But as…