In B2B sales, the buying company often has a person in charge who acts as a buyer. This person may be from the procurement or purchasing department, or may be a liaison in a department that considers services, but the important thing is that the buyer is the starting point for advancing the buying…
Hariharan, Managing Director of the global VC firm Y Combinator, will give a talk based on five themes that B2B startups should be asking themselves. office or understanding, some parts have been omitted or paraphrased Being able to raise funds does not necessarily mean the product is good . It is dangerous to raise funds…
The trade show floor can be a sensory overload. With countless booths vying for attention, grabbing the interest of potential customers and leaving a lasting impression is a constant battle. Here are 10 essential tips to boost engagement with your leads and ensure your trade show presence is a resounding success: 10 Tips to Maximize…
Seasoned marketers, we’ve all been there. We craft lead magnets like e books, whitepapers, and one-pagers only to see engagement dwindle. The content marketing landscape is evolving rapidly, and tactics that once dominated are being re-evaluated under a more strategic, modern lens. Enter the PDF, a long-standing staple in the marketer’s arsenal. But as…
I regularly share information about the commerce sector and Ghost a B2B conduct specialized case studies, so I would be happy if you follow me on Twitter and note . I hope to find market opportunities and business idea hints through notable startups! This time, we will introduce Ghost, which connects brands and retailers and provides a…
Yesterday, I went on a business trip to Tokyo in the pouring rain. Traveling on a day like this is a bit depressing, but it was a good day for work. (The header image was inserted from the note gallery. Thank you, sabinukidayoo!) It was a job that had nothing to do with the online…
I work at a company called DM Solutions, where I am in charge of promoting the business, including marketing and sales support, for our “Ullogi” logistics agency service aimed at e-commerce businesses. It’s already been four years since the service began, and I feel like we’ve entered a new phase. Market outlook for EC logistics…
Are you looking to amplify your business growth but torn between “lead gen vs demand gen” strategies? Understanding the distinction and when to use each is critical for driving revenue and building a robust pipeline. Lead gen zeroes in on converting prospects into sales-ready leads, while demand gen focuses on creating widespread interest and establishing…