As we see every year with the impressive gingerbread and speculatius biscuits, the Christmas shopping season begins in September, before the actual Christmas season. It reaches its first peak on Black Friday, traditionally the day after Thanksgiving. To generate enough interest and reach by then, it’s best to have launched your Christmas campaign already. IIf not, it’s high time to prepare your Christmas campaign on Meta or Google.
The right budget for your Christmas campaign
Don’t neglect post-Christmas business
therefore make sure to budget for the Christmas season in advance so that you don’t have to “live off your leftovers.” It can also be advantageous to be present earlier than your competitors. Advertising space is most expensive immediately usa phone number list before Christmas and on days l that you remain consistently present in the minds of your target audience.
Make Things Different: Less Glitter, More Creativity
The phrase “Radio: Goes in your ear – stays in your head” might sound familiar. Even if it doesn’t look or sound particularly special at first glance, and isn’t inherently appealing, it does exactly what it’s supposed to: It works.
This makes it a perfect example of simple advertising that works. Good and, above all, varied creatives prevail in the online business.
Gift the Gifter: Small gifts from the shop
>During the Christmas season, users are literally bombarded with advertising from all sides – and it’s often very similar. So make sure you use unique creatives in your ads that stand out from the crowd and, if possible, use unusual wording. how voice search is changing inbound However, since people often tend to react more emotionally to Christmas-related content, some seasonal connection is necessary. Hershey’s, for example, adopted a Grinch branding last year instead of focusing on Santa Claus and the like, like most other retailers:
Make it limited: Limited and discounted products
People love exclusive offers. While this tip is generally applicable year-round, permanent discounts can undermine your credibility or that of the company. Therefore, we recommend using this tip only temporarily. When it comes to gift-giving, potential customers tend to look for exclusive or limited-edition products, as they suggest greater value than “regular” products At the phone number vietnam same time, during the Christmas season, people’s FOMO (fear of missing out) is significantly higher than during the rest of the year. Nobody wants to end up with a supposedly poor product or—even worse—no gift at all.