With the constant evolution of SEO, businesses must adapt to new requirements through thoughtful strategies to take full advantage of search engines. As a marketing professional, it’s in your best interest to stay informed and anticipate the future of SEO in 2023. Here’s a look at the new trends!
1. The effects of Artificial Intelligence in natural referencing
The arrival of AI, a true symbol of the evolution of the digital world and technologies, impacts two aspects in particular in the SEO world.
Google’s algorithms were first affected by this invention, and nearly 15% of queries issued turned out to be new compared to older ones. With this situation, the search engine does not always have sufficient data to respond appropriately to nurse database users. In order to fill this gap, Google is therefore resorting to artificial intelligence to maintain its honorable position in the search engine universe.
The second area disrupted by AI is the field of content writing , which increasingly calls upon this ultra-intelligent robot. Obviously, content remains the most valuable element of an SEO strategy, but writing texts that are as qualitative as they are quantitative at an optimal frequency is still not easy. The advent of AI now facilitates this series of objectives and simplifies the lives of editorial artists. However, the results remain debatable so far, even if they prove very promising.
2. SEM, the ultimate solution for optimal visibility
SEM (Search Engine Marketing) is digital marketing marketing tips lead generation content marketing into two branches: paid referencing (SEA) and natural referencing (SEO).
To effectively attract traffic, the synergy of these strategies is highly recommended. In reality, the shortcomings of one are compensated by the other for a more concrete result. For example, while SEO requires time, SEA allows the user to appear more quickly in the search engine. Similarly, SEA only takes into account the duration of a campaign, while SEO remains sustainable over time.
So, if your goal is to build digital assets for a secure future, SEO will be your best companion. Conversely, professionals who want to explode their figures over a specific period can rely on SEA.
3. Google Opossum to improve your local SEO
A myriad of users are opting for local searches within a specific region, and the trend continues to grow. Faced with this evolving tw list reality, Google has thought of a little opossum, hence the advent of Google Opossum. It’s a well-designed algorithm for offering results to users within a geographic region and which interacts perfectly with Google Maps.
Note that this new feature in the operation of the search engine is expected to undergo major developments in the coming years.
4. EEAT at the heart of SEO strategy
Google now adds the degree of Experience to EAT ( Expertise, Authoritativeness, Trustworthiness) and we will now talk about EEAT ( Experience, Expertise, Authoritativeness, Trustworthiness) , the idea being to ensure the existence of an experience behind the subject covered in each content.
For example, with an article about testing a product, Google will try to understand whether the author of the content has actually tested the article in question. The goal is to always offer authentic content to Internet users. This is an SEO policy driven by user experience, and the search engine ensures that you truly master the topics developed on your websites.
5. Core Web Vitals: The Importance of User Experience
Since 2021 , Google has been focusing on Core Web Vitals, a policy aimed at improving the UX as well as the performance of websites.
In practice, the search engine measures the loading performance (Largest Contentful Paint) , interactivity (First Input Delay) as well as the visual stability (Cumulative Layout Shift ) of the site pages.
Optimizing your website’s performance can boost your SERP rankings by around 20%. To view the performance status of your website’s pages, visit Google Search Console.