Analyzing the buyer persona and being able to put yourself in their shoes is essential for the text to communicate with the audience of a given segment. Therefore, this reflection is a fundamental step to guarantee the quality of your text and the appropriateness of your advertising.
With this in mind, we created a guide on how to analyze buyer personas in a simple and effective way. Check out the following article and guarantee yourself better guidelines and texts!
What is a buyer persona?
Personas, or buyer personas , are semi-fictional usa telegram data profiles created with the aim of helping a company better understand its audience . There are several actions we need to take to identify who the buyer persona is. This can range from mapping their online and offline behaviors, challenges in their routine, the language used, etc.
This definition is essential for a well-constructed marketing campaign, mainly because the buyer persona will be the guiding light for many of your strategic decisions.
Without this information, for example, we have no basis for deciding the company’s language, nor can we choose the most effective communication channel.
With this knowledge, it becomes much easier to predict which content will or will not be successful with your audience and, of course, create new connections with your company’s business. And that’s where content planning comes into play.
We’ve already talked about the importance of the guideline when planning your content, right? To create a truly relevant guideline, we need to have a complete understanding of that person’s interests, adapting them to the client’s services and product proposition.
In this way, knowing how a buyer persona behaves in their purchasing journey leaves room for many strategic decisions, such as suggesting appropriate texts for each stage of a company’s sales funnel.
So, how can buyer persona information guide us in writing blog topics? Let’s find out now!
How to analyze a client’s persona when writing your guidelines?
For us, as copywriters, the buyer how to find influencers who fit your brand persona is one of the best guides in the construction of the guideline (and consequently of the text). Its analysis allows us to understand the desired approach, the appropriate language and, especially, the tone necessary for the text to fulfill its function within the sales funnel .
To understand how to do a complete analysis we will see examples of people from different segments:
1. Introduction
This is the first part we see of a buyer persona. Here jiangxi mobile phone number list we have access to their name, age, segment they work in, education, and a brief introduction to their profile.
We can see that Kelly, our Digital Marketing person, works in the world of communication and divides her time between studying and doing an internship. This little information is essential for thinking about the structure of future texts and the construction of the guidelines .
If the person has some knowledge in the area of communication and we are going to build a text within this topic, it is clear that it will not be necessary to explain some basic terms of the area.
We won’t need, for example, to make guidelines like “How to post a picture on Facebook?” , since we have the information that she is a heavy user of social media.
We can also avoid using overly formal language, especially depending on the age of the person and the area in which they operate.
2. Objectives
Below we have information about the objectives of a second buyer persona. What are they looking for in their daily life? What is their professional and personal approach?
In this example, we know that you are looking to increase your business results through marketing and of course, generate more leads.
This makes it clear how creating texts that present news on that topic based on updated data would be extremely relevant for this particular buyer persona.
3. Problems
Pedro, a person in a company in the behavioral area, has self-esteem issues as his main problems. How important is this when thinking about the language of a guide?
Knowing that the buyer persona has this type of problem requires us to be much more careful when thinking about the construction of our argument. A motivational tone, in this case, would be ideal.
Consider, for example, texts like “Working on self-esteem: X tips to feel more confident about your appearance” or even “How to stop comparing ourselves to others?” It seems like something the person would read, doesn’t it?
Putting ourselves in the persona is essential here (and in any other segment), especially if we want our text to genuinely dialogue with the reader.
4. Resolution
Finally, we have the last area of the buyer persona. This point is also extremely important, mainly because it will be through it that we will understand the relationship between the client’s blog and the person’s reality.
Here we see that Ana, our fourth example, uses the client’s blog to answer questions about the birth of her child and the months that follow, and this is how the client tries to help her solve the problems mentioned in the persona description.
Texts that deal with your daily life as a future mother, about the care necessary with the transformation of your body, about the symptoms you experience during pregnancy, etc. are more than welcome on this blog.
But of course, when it comes to deciding on guidelines, you need to do a complete analysis of the buyer persona along with the client’s business and the instructions sent for that production cycle.