Do you know how many keywords are needed to optimize your SEO? Are you used to choosing dozens and dozens of them to maximize your chances of appearing in search results? We’re sorry to tell you that you’re wasting your energy. What if a single keyword was actually enough? You’ll understand everything when you read this article.
Distinguish between primary and secondary keywords
First of all, it is essential to understand the difference between two types of keywords:
- The main keyword : This is the target keyword, the one that defines the main topic of your article or page. It’s the most home owner database keyword for SEO.
- Secondary keyword : This is a keyword that is related to the primary keyword. It helps boost page ranking by associating your page with similar queries, even though it is not the primary keyword.
How to find the right keywords?
Ah, this question… One of the basics of natural referencing!
That’s why we’ve covered the topic in testimonials widget detail in two dedicated articles. Click here , then here to understand how to find the right keywords.
We’ll wait for you for the rest of the article.
And now that the basics are out of the way, we can focus on the actual topic of this article.
Why can we say that the main keyword is sufficient in itself? (3 Reasons)
1 – Because it is he who defines the subject of the pageAnd yes, it makes sense! We told you earlier in this article that the main keyword serves to define the subject of the page in question. If chosen wisely, it will help your page rank for a large number of queries related to your topic.
In fact, users generally search for very asb directory topics, which don’t include answers to dozens of questions. So why make it complicated when you can keep it simple? There’s no point in targeting multiple queries using multiple keywords, since people aren’t looking for multiple things at the same time.
Google is also configured to assist users and help them conduct precise searches tailored to their needs. Therefore, the search engine will prioritize the ranking of the most specific pages.
2 – Because Google automatically identifies keywords similar to the main keyword
We just talked about it: Google supports users in their searches.
One of its most valuable features is that it can spot spelling mistakes in the query it receives, and then suggest a change when it identifies an error. This helps narrow down your search and avoid displaying irrelevant results.
But do you understand what this also means? That you don’t need to use multiple secondary keywords “in case users misspell them,” since Google anticipates its users’ queries