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The sudden popularity of AI-powered text generation tools, like ChatGPT , is forcing Google to react. Following the announcement of Bard , its own conversational service, the search engine is finally clarifying its SEO guidelines. If you’re looking to integrate AI-generated content into your website and rank your pages on Google, here’s what you need to know.
Google’s Unchanged View on Content Quality
Google says its interpretation of the fusion database remains unchanged; but the words used are very interesting. The search engine’s stated objective:
Google thus clearly answers the question: no, it is not prohibited to integrate content generated by artificial intelligence, and web pages containing it can legitimately be referenced. Google advises referring to its communications on content quality, particularly its EEAT concept : expertise, experience, authority, reliability. These four words fairly well summarize the criteria that must be met to create content appreciated by Google.
Automatically generated content authorized by Google
Google discusses some use cases for search quality evaluator guideline intelligence to generate content that is useful to users:
- Sports results: we are seeing many services developing around this theme, for example to allow fans to follow matches by reading comments generated by artificial intelligence thanks to the large amount of data available on the web.
- Weather forecasts: Along the same lines, Google cites another interesting case of content that can by AI, using current and historical data, to make automatic projections.
- Transcriptions: You can apparently safely use speech-to-text services to get audio or video transcribed.
Google then praises artificial intelligence and specifies that this technology fits perfectly with its vision: “AI has the capacity […] to serve as an essential tool to help people create quality content for the web […]. We will continue to adopt [a] responsible approach, while maintaining a high level of requirement on the quality of information and the usefulness of content . ”
Google’s algorithms for penalizing SPAM
Google thus judges tw list on its merits, regardless of the nature of its authors. However, the search engine does remind us of one key point:
Using automation mechanisms – including AI – to generate content with the primary goal of manipulating search rankings is a violation of our anti-spam policies.
Google refers to its anti-spam rules and warns those who use AI to obtain the first positions in the SERPs: “Google has many years of experience in the field of automation used to try to outsmart search results. Our efforts to fight spam, including the development of our SpamBrain system, will continue – regardless of how spam.” The Helpful Content Update , deployed for French pages at the end of 2022, fits perfectly into this framework, since it aims to “prioritize useful, reliable and human-centered content . ”
Google answers 10 SEO questions about content generation
In concrete terms, then, Google’s vision hasn’t been by ChatGPT’s sudden popularity. However, be aware that the search engine recently updated its quality content design help page , but only in English. A Who, How, and Why section has been to advise creators. If the page is in French, change the language using the dedicated button—top right on desktop, bottom of the page on mobile.