SMS marketing is a powerful tool that can be used to reach and engage customers. But how often should you send SMS messages? And how many messages should you send each month? The answer to these questions depends on a number of factors, including your industry, your target audience, and your marketing goals. However, there are some general guidelines that can help you determine the right frequency and volume for your SMS marketing campaigns. Industry Some industries are more suited to SMS marketing than others. For example, retail and e-commerce businesses often use SMS to send out sale alerts, shipping notifications, and other time-sensitive messages.
Meanwhile service businesses like restaurants and salons
Can use SMS to send reminders, confirmations, and appointment updates. Target Audience The age and demographics of your target audience will also play a role in determining the right frequency and volume for your SMS marketing campaigns. For example, younger consumers Shadow and Reflection are more likely to be receptive to SMS marketing than older consumers. And people who are active on social media are also more likely to be open to receiving SMS messages from brands. Marketing Goals Your marketing goals will also determine how often you should send SMS messages. If your goal is to drive sales, you may want to send more frequent messages. However, if your goal is to build brand awareness, you may want to send fewer messages.
General Guidelines In general it’s a good idea to start with a low
Frequency and volume and then gradually increase it as you see how your audience responds. A good rule of thumb is to send no more than 1-2 SMS messages per week. And you should never send more than 10-12 SMS messages per month. How Many SMS Messages Do Brands Send Per Month, On Average? According to a study by Postscript, ecommerce brands send an average of 5 SMS messages per Phone Number US month to each subscriber. This is a good starting point for most brands, but you may need to adjust the frequency and volume depending on your specific audience and goals. The Bottom Line There is no one-size-fits-all answer to the question of how many SMS messages brands send per month. The best way to determine the right frequency and volume for your SMS marketing campaigns is to experiment and see what works best for your audience and goals. Here are some additional tips for sending effective SMS marketing messages.