How has book buying changed during COVID-19? How has the pandemic affected purchasing habits and cultural consumption?
According to the survey “Reading and cultural consumption in the year of emergency”, promoted by the Center for Books and Reading (Cepell) of Mibact and the Association of Italian Publishers (AIE) with the collaboration of Pepe Research, in 2020, Italians find out more .
The number of respondents aged 15 to 74 who germany phone number data in October 2020 read at least one book (paper, eBook or audiobook), in fact, increased by 3 purchasing habits percentage points compared to the data of May 2020 and October 2019 (58%), for a total of 27.6 million people .
Compared to the pre-pandemic situation, the way books are use and purchase has also change.
In fact, 40% of those who read use user-generated content at least purchasing habits one book in the past 12 months said they read digitally , compared to 46% of those who prefer paper . 14%, on the other hand, use all types of media , both analog and digital.
Books, e-books and audiobooks: Online book purchases increase with COVID-19
If we look at 2019 data , just one year before the purchasing habits pandemic, “digital” readers were 32%, compare to 51% who read on paper and 17% who used both modes.
Due to the obligation to stay phone number vietnam confine at home during the worst months of the pandemic between March and May, 2020 saw a significant purchasing habits increase in the number of Italians who bought online and readers who opted for digital media. Specifically, the number of book readers and existing customers of traditional bookstores who bought a book purchasing habits online for the first time reached 3.4 million , while 2.3 million bought a digital book for the first time.
According to the data of the IEA survey “Effects of Covid-19 on the market and purchasing behavior in this first part of 2021”, it is also estimated that 31% of readers aged 15 to 75 Read more because he had the opportunity to discover purchasing habits new proposals and a new offer on the web: it seems, in fact, that in online bookstores it is easier to intercept lesser-known books and authors and this would have led to a increased interest in reading and, consequently, of purchases .
Faced with the difficulty of physical bookstores in driving sales during the pandemic, it was therefore online that favored a 54% increase in turnover that made the sector grow in 2020.
In 2020, 55% of paper book readers , 30% of e-book readers and 12% of those who choose audio books (+2%).