The Learning Agenda makes testing a key element of our media strategy. By applying this methodology, we can define the best tactics in a dynamic of continuous improvement to optimize our branding and performance campaigns on a large scale and at a local level . ” Gilles Varoquier – ROI & Advanced Analytics Director at L’Oréal Corporate
Learning Agenda: what are the benefits?
The Learning Agenda is a solid methodology whose primary mission iceland phone number library is to optimize the performance of Media campaigns. Conducting this methodology will also allow you to:
to better frame your framed testing
to industrialize your tests and to historicize them and thus accelerate your performance optimization process
better reading of your test results in order to make decisions for increased profitability and incremental turnover
to gain maturity in the functionalities and use of the different
To conclude, if you want to go further in optimizing your media performance , implement a Measurement methodology that frees itself from a post-click vision based on cookies: introducing a Learning Agenda methodology is therefore essential.
Media Purchasing Platforms
With a convergence of Data and Media expertise, our expert consulting firm is able to support you throughout the implementation of a Learning Agenda. We can provide your teams with SEA consultants, paid to brilliantly orchestrate your learning agenda social consultants or programmatic consultants. If you would like to go further and consult our customer cases lack data on the subject, do not hesitate to contact us via the following form .
To go further and get support for your media and acquisition issues, discover the different areas of expertise of our Media Consultants: