Digital sobriety must be at the heart of our thinking and it is the entire system that must evolve to limit the damage. From the publisher to the end user.The data-centric approach is increasingly constrained by structural changes in the sector. We are thinking in particular of changes related to confidentiality with the tracking of third-party cookies. The data collected becomes more volatile, less precise and can impact the ability of advertisers to make informed decisions.
In this context, measurement-related projects are key and the learning croatia phone number library agenda is an integral part of them. It will help improve the relevance of insights and analyses to improve the performance of media campaigns in the long term .
The concept of Learning Agenda
A Learning Agenda is a set of tactical and strategic questions related to different media channels (paid referencing, social ads, programmatic, etc.). To answer these questions, it is necessary to carry out a set of framed tests using different methodologies. All within a time frame defined in advance.
Many advertisers already have a “Test and Learn” approach by periodically carrying out A/B media tests on questions such as:
Brand awareness: Brand Lift Survey (BLS) type
Conversion: Conversion/Sales Lift type.
ROI & Budget Allocation by Channel: (MMM) type.
A Learning Agenda will also compile. Similar testing methodologies in what it is and how it fits into digital marketing its execution. But the latter is anchored more in the long term and not in lack data isolation.
The added value of a Learning Agenda vs. A/B Test logic.
lass=”yoast-text-mark” />>The Learning Agenda is a globalized approach both in the issues to be raisd and in the application of the lesson.