Do brands prefer using shortcodes or long virtual numbers for SMS marketing?

.When it comes to SMS marketing, there are two main types of numbers that businesses can use: shortcodes and long virtual numbers. Each type of number has its own advantages and disadvantages, so it’s important to choose the right one for your business’s needs. Shortcodes Shortcodes are 5-6 digit numbers that are assigned by the mobile carriers. They are designed specifically for SMS marketing, and they offer a number of advantages over long virtual numbers. Higher throughput: Shortcodes can handle a much higher volume of messages than long virtual numbers. This makes them ideal for businesses that need to send large numbers of SMS messages, such as for marketing campaigns or customer notifications. Better deliverability: Shortcodes have a higher deliverability rate than long virtual numbers.

This is because mobile carriers give shortcodes higher

Priority in their messaging systems. More memorable: Shortcodes are typically easier to remember than long virtual numbers. This makes them more effective for marketing campaigns, as customers are more likely to opt-in to receive messages from a shortcode that they recognize. Long Virtual Numbers Long virtual numbers are 10 digit numbers that are not specifically assigned for SMS marketing. They can be E-Commerce Photo Editing used for a variety of purposes, including customer service, sales, and marketing. Lower cost: Long virtual numbers are typically less expensive than shortcodes. This makes them a good option for businesses that are on a budget. More flexibility: Long virtual numbers can be us for a variety of purposes, not just SMS marketing. This gives businesses more flexibility in how they use their numbers.

Which Type of Number is Right for You The best type of number for

Your business will depend on your specific needs. If you need to send a large volume of messages, then a shortcode is the best option. If you are on a budget, then a long virtual number is a good choice. And if you need the flexibility to use your number for a variety of purposes, then a long virtual number is also a good option. Here is a table that summarizes the advantages and disadvantages of shortcodes and Phone Number US long virtual numbers: Feature Shortcodes Long Virtual Numbers Throughput Higher Lower Deliverability Better Worse Memorability More memorable Less memorable Cost More expensive Less expensive Flexibility Less flexible More flexible Local numbers Not available Available Ultimately.