Local SEO: How To Attract More Local Customers In 2023

If you manage a local business’ marketing, you know it’s not always easy to attract new customers.

Competition with larger companies makes it almost impossible to reach the audience you want unless you invest in Digital Marketing.

Strategies like Content Marketing allow companies of all sizes to compete for the same organic audience.

With a small investment, you can use the finland phone number data reach of search engines, such as Google, to increase traffic to your what it is and how it fits into digital marketing internet channels.

To achieve this goal, of course, you need to master the concept of Local SEO.

Do you need to know more about this approach and understand how it works? Then this post is for you. We’re going to explain:

What is Local SEO?

The Internet has become a source of information for most people. Today, before making a purchase, visiting a new location, or hiring a certain service, users look for information in search engines.

Based on the results, they make their buying decisions.

Looking always to improve the user experience, Google keeps the criteria used in the SERPs recommendations constantly updated. Meeting the algorithm’s requirements is absolutely essential for your business to feature among the most relevant results and attract consumers.

And that’s where Local SEO comes in.

Many users of Google and other search engines have the habit of using such tools to find local businesses.

All it takes is adding something like “near me” to the search, and the results will bring together the main business options within a given range of miles.

Searches that include location activate a so-called local search algorithm, which changes the way results are displayed.

Thus, in addition to standard criteria such as authority and relevance, the distance from the business to the customer’s location also makes a difference in the filtering of results.

Mobile Local SEO

It’s nothing new that the use of tablets and smartphones for digital marketing experiences increases every day.

As these devices generally track the user’s location in real-time, they become an important element in the context of Local SEO.

Think of a tourist visiting your city, for example. If they don’t know the area, they’re likely to pick up the phone, type in what they’re looking for, and rely on the results to continue the process.

Since Google has access to their location, it’ll indicate the nearest businesses to them.

However, in order for your company to appear as a suggestion on the Internet, you must be effective in providing the algorithm with information about its address and service regions, as well as detailing what kind of service it offers.

The benefits of Local SEO

As you’ve seen, one of the main benefits of Local SEO is the competitive potential that your brand can acquire.

From a good digital strategy, it’s possible to establish your company as a business reference in the region. When this happens, the advantages come in cascading effect.

To start with, the digital authority provided by a strong Local SEO strategy affects all your channels.

This means that if your company has blogs and social networks, you’ll find it easier to attract audiences to these platforms.

As far as the physical venue is concerned, the increase in traffic is also very likely. 

According to a Think With Google search, 76% of people who search for local services on their smartphone visit the store within 24 hours. Moreover, 28% make a purchase and become customers.

That said, it’s clear that Local SEO is an approach that works for companies that include a physical space to perform sales and provide service (c-commerce doesn’t fit this scenario).