A Media & Data-Analysis consultant expert : this is an essential role in framing and deploying the project. This actor’s knowledge of the media will allow him to make the link between the advertiser and the platform. The data-centric approach is essential to collect, aggregate and analyze results. Finally, the consultant will provide recommendations and best costa rica phone number library practices with an objective and independent approach.
Deploying a Learning Agenda : our methodology
To deploy a Learning Agenda for our clients, we usually use a 4 steps methodology. Each step helps in optimizing media performance through the Learning Agenda.
Helping advertisers define the main topics and questions to be addressed and prioritize the media hypotheses to be tested.
Communicate the results of step 1 to media buying platforms. This lack data helps to harmonize the level of information and to involve all the partners necessary for the proper set up of this process.
Build the different
test designs » and share the methodology to ensure the correct campaign setup (Quality Test Design Check).
Consolidate and track results from analyses of multiple campaigns is 1st party data more efficient orchestrat. With the Learning Agenda framework in order to present strategic recommendations.
These 4 steps are implementd in a personaliz approach for each of our clients to adapt the. Learning Agenda according to a specific scope. Learning Agenda for a dedicated channel or for a dedicated media buying platform.