Why and how to use Facebook Conversions?
You use Facebook Conversions to analyze how often a specific action was performed through your ads. Once you’ve set uae phone number list up Facebook Conversions on your website or app, you can not only analyze your conversions, but also optimize your campaigns and set up remarketing audiences.
- Analytics: With Facebook Conversions, you can track the actions users take after clicking on your ad in your Ads Manager reports. This helps you allocate more budget to the right ads and create new variations of that same successful ad.
- Optimization: Every campaign goes through a so-calle . algorithm learns which people are most likely to perform the desired action, such as a purchase. Once Facebook Conversions are set up, the learning phase of a conversion campaign can be completed. You’ll then benefit from improved performance in the future.
- Target groups: You can create remarketing target groups using so-callehen creating a remarketing audience, you can also select a Facebook conversion in the target groups section. The custom audience will then include all people who triggered the Facebook conversion. This gives you the opportunity to target people multiple times in a row in the future.
One more thing: Please be sure to consider the logic of the attribution settings for Facebook conversions. These real-life success stories of inbound have a direct impact on the number of Facebook conversions in your reporting. With an attribution setting, you specify what a user must do for the conversion to appear in your reporting. An explanation:
For example, there’s the “Click 7 Days” attribution setting. When this is enabled, the conversion will be attributed to your ads if the person clicked on the ad and completed the conversion, such as a purchase, within 7 days. With the “View 14 Days” attribution, for example, the conversion will be attributed if the person merely saw the ad and then performed the action within 14 days.
How do I set up Facebook conversions?
Facebook already offers you some predefined standard events that you can use to measure most actions, such as purchases, shopping carts, checkouts, etc. Often, you don’t need to create your own Facebook conversion. We’ve already explained exactly how this works in.
However, there may be times when you want to track a conversion that isn’t set up via Google Tag Manager. With custom Facebook conversions, if your pixel is install, you can set up your own conversions without any source code.
When creating your event, you’ll to consider various factors and provide information. First, open the “Meta phone number vietnam Events Manager.” Here, you’ll to connect a data source to set up custom conversions.
Once you have done that, select “Custom Conversions” from the menu on the left.
Now you can specify the name and, optionally, a description for your conversion. In the next step, you specify your data source for the conversion and select your conversion event.
If you want to set up your own Facebook conversion, you need to select a connect data source, the action source (e.g., website), and a specific web event. Here, you can then select whether “Total URL Traffic” should count or just a specific subpage. Next, you need to choose a standard meta event (or one of your own). For an online store, a recommend standard event would be “Purchase” if you want to measure purchases in the store. However, if you want to specify a different standard event, you can easily do so. It all depends on what you want to achieve with your campaigns.