As soon as a customer pays for their purchase and leaves your online store , their anticipation begins to grow, along with their anticipation for what they’re about to receive. This is the beginning of the unboxing experience .how to improve the pleasure
Even if you know what’s inside, receiving a package addressed to you can evoke emotions similar to those generated by opening a gift. A study found that a majority of European consumers say they are more excited when their online purchases arrive in the mail than when they make them in-store.
However, when we know that almost loan data two-thirds (64%) of buyers who buy online intend to continue once the crisis is over , the experience with the packaging of your product should not be neglected.
Retailers must respond to this heightened anticipation and how to improve the pleasure
expectation that accompanies every package and its packaging. One study found that attractive packaging stimulates reward-seeking areas of the brain . The same study also found that plain packaging elicits very little response.
Packaging is an extension of your business.
Are you ready to stand out and improve best nurturing strategies for local businesses how to improve the pleasure the unboxing experience for your customers? Discover the benefits, along with our top tips and tricks below.
- What is unboxing?
- The benefits of creating a unique unboxing experience
- How to enhance the pleasure of unboxing?
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What is unboxing ?
Originally, unboxing or unpacking, refers to the process of removing a product from its packaging .
For several years now, the term “unboxing ” has referred to the act of filming the unpacking of one’s package and publishing this experience on YouTube or social media.
Unboxing is therefore an experience that the brand offers its customers. This experience begins the moment a package is left on a customer’s doorstep.
It’s not just about selling products anymore. Packaging is your customer’s first impression of your business , and retailers need to find a alb directory unique alternative to the plain, brown, big-box boxes that appear on doorsteps around the world.
Consumers are looking for reasons to support local small and medium-sized businesses, especially during a global pandemic. Attractive packaging could be the reason your customers keep ordering from you .