Nearly 70% of visitors choose one of the top 5 results when searching on Google. Being well-ranked is therefore essential for attracting your ideal customers to your site. But in 2023, repeating a keyword in a text is no longer enough to achieve this. Here’s how to implement an SEO-oriented content strategy to position your site among the top results…
Why implement a content strategy for SEO?
To rank your site, you need to target the mint database your customers use when searching online. To do this, you’ll need to start by creating a page dedicated to each keyword.
But that’s not enough: algorithms are getting smarter, and to rank well, you need to create THE best page on the internet on the topic. This means your page must meet your customers’ search intent, be useful and informative, and be more comprehensive than your competitors’ pages.
Including a content plan based on your keywords in your SEO strategy is therefore the best way to improve your SEO in 2023. And as a bonus, it will also help you boost your conversion rate!
The 5 steps to reference your site using content
1. Define your topic clusters
A topic cluster is a group of content discover how a marketing consultant around a pillar page and supporting pages. The pillar page is the main page, which covers the topic in general terms. It redirects visitors to supporting pages, which address more specific questions.
The topic cluster structure allows you to combine content marketing and SEO because it:
- Promotes the creation of internal links;
- Allows you to target a large number of keywords;
- Prove your expertise and give visitors confidence.
To do : Select 3 to 10 themes related to your products or services.
2. Find the topics that have the best traffic potential
Conduct keyword research to identify relevant topics for each of your themes. Choose a mix of:
- General keywords : One- or two-word keywords with high search volume.
- Long tail keywords : Keywords tw list of 3 or more words with lower search volume.
The easiest way to do this is to use a tool like SEMrush.
To do : Conduct keyword research to identify the topics that will generate the most traffic to your site.
3. Select the topics most relevant to your audience
The keywords you’ve identified are a solid foundation for choosing the content you’ll create. But you can’t target them all: to maximize your ROI, select only the topics that are most relevant to you.
To do this, there are two criteria to analyze:
- The difficulty of the keyword
Some keywords are very interesting, but are already largely covered by your competitors. You therefore have little chance of being well referenced on these queries. You can analyze the difficulty of a keyword on SEMrush .