Track your organic mentions on social media and take advantage of every opportunity that arises.
Use Facebook to improve your online visibility
With over 2 billion monthly active users and 68% of Americans using it every day, Facebook is one of the most widely used social media platforms. Facebook has also implemented a ton of features that turn this platform into a real e-commerce hub.
You can share content showcasing your products and insert links to purchase them on your online store, while regularly engaging in dialogue with your audience.
glossier online visibility
In this example, beauty company Glossier reshares an Instagram post that naturally mentioned their product. They also include a link to their online store, in order to generate sales.
However, when it comes to organic marketing on Facebook, there are certain rules to follow.
Best Practices for Facebook Marketing
60% of the posts you create should feature engaging bc data malaysia content.
30% of posts should be shared content (such as influencer content and user-generated content, insider tips, and content from other brands that align with yours).
10% of your posts should promote your products and services, sales, events, etc.
You have probably already thought in a store that the salesperson was “too salesy”.
Consumers can feel the same way about brands that qatar numbers oversell their products on Facebook – or any other platform. By following the 60/30/10 rule, your brand’s content will be interesting, without becoming boring.
facebook oliver peoples
Oliver Peoples sells eyewear, but its social media accounts don’t just feature its products. It also features mid-century architecture, classic cars, and photography, as well as user-generated content.
oliver peoples online visibility
Oliver Peoples uses his social media accounts as a link of the module in the middle real-time mood board for his brand aesthetic. His posts attract and engage with people who share his style sensibilities and are likely to purchase his products.