At the consumer level, this is manifest in the focus on sophisticat health management, which has become one of the key factors influencing consumers’ purchase decisions and has also strengthen their active behavior in purchasing health products. According to the survey of China Business Network and JD Health, in 2023, 85.28% of consumers independently increas the frequency of purchasing health products. As an important aid to health management in the home scene, healthy home appliances naturally attract the attention of consumers.
Home appliance makers in green and smart technologies
The purchase behavior of healthy home appliances is due to the strengthening of consumers’ health consciousness on the one hand, and is also stimulat by the growth of residents’ disposable income on the other hand. In 2023, the disposable income of residents in my country reach 39,218 yuan, an increase of 6.3% over the bahamas number data previous year. Among consumers’ expenditure, 22.7% was us for housing-relat consumption, second only to food, tobacco and alcohol. Health consciousness stimulates consumers’ demand for healthy home appliances, and the increase in disposable income provides strong economic support for the purchase of healthy home appliances. Together, these two factors constitute the main driving force for the expansion of the healthy home appliance market.
According to Aowei Cloud Network data
Since the scale of the home appliance retail market in my country exce 800 billion in 2017, the growth rate has gradually slow tales of security: fortress audit down, fluctuating between 6.2% and -9.5%, and retail sales have not yet exce the 900 billion threshold. Most traditional home appliance categories have become saturat.
According to GfK Zhongyikang calculations Home appliance makers
The rapid development of the home appliance market in the past has l to a continuous increase in the penetration rate of most traditional central african leads categories. In 2022, the ownership of major home appliances such as air conditioners, color TVs and refrigerators reach 3.12 billion units. The slowdown in the market growth rate and the high ownership rate indicate that the home appliance market in my country is gradually shifting from incremental competition to share competition.