Email has revolutionized the way people communicate. From facilitating remote work to keeping track of bank balances, it has become an integral part of everyday life.
It has also become a powerful tool for marketers. It has changed the way brands and customers interact, offering incredible opportunities to target audiences at every stage of the buyer’s journey.
In other words, when it comes to getting the most out of your marketing budget, nothing beats the power of email.
With an average return on investment of $36 for every dollar spent, email marketing is one of the most cost-effective and efficient ways to reach your targets.
Used by over 4 billion people worldwide, it has unparalleled reach and is ideally suited to every stage of the buyer journey, from awareness to brand loyalty.
If you’re not currently using email marketing to promote your business, you should be.
But to get the most out of it, you need more than just writing a message and sending it to your contacts. You need a strategy that will help you nurture relationships and initiate conversations.
In this article, we’ll take an in-depth look at the world of email marketing and give you a step-by-step guide you can use to launch your own campaigns.
What is email marketing?
If you have an email address – and it’s safe to assume you do – you’re probably already at least somewhat familiar with the facebook database of email marketing.
But to avoid any potential confusion, let’s start with a definition: Email marketing is a type of direct marketing that uses personalized emails to inform customers and potential customers about your products or services.
Why use email marketing?
If the $36:1 ROI statistic wasn’t enough to convince you to take the plunge, here are some other major reasons to use email marketing to how to add a hotel room reservation form in wordpress your business:
- Email marketing drives traffic to your website, blog, social media account, or wherever you direct it.
- It allows you to build a stronger relationship with your targets through personalization and automatically triggered campaigns.
- You can segment your audience to target very specific demographics , so you can send messages to the people they will resonate with the most.
- Email marketing is one of the easiest platforms to test, allowing you to determine exactly which subject lines and calls to action (CTAs) work best.
Better yet, you own your email campaigns entirely.
With email, you own your marketing list and can target your prospects however you want (as long as you stay compliant with CAN-SPAM laws ).
There’s no doubt that you should be using email marketing as part of your overall outreach marketing strategy.
Now let’s look at the different ways to do this.
What are the types of email marketing?
Each stage of the sales funnel has its tw list type of email marketing. Here are some of the different types you can use to engage your audience and generate results.
Promotional emails
When you think of email marketing, these are probably the types of messages you think of.
Used to promote sales, special offers, product launches, events, etc., these messages are generally among the least personalized and tend to be sent to a large number of recipients.
Typically, promotional campaigns consist of 3 to 10 emails sent over a set period of time. They include a clear CTA that encourages the recipient to take the next step, such as visiting your website, booking an appointment, or making a purchase.