Nowadays, making mistakes is not only human. We have a second client who, at the time, ask us to optimize a promotional Landing Page that an AI had creat for him. In general, it was more than fine, as is often the case with AI products. However, there were three issues that were overlook:
Common Mistakes in Creating Landing Pages and How to Avoid Them
The most visible error in the AI-creat Landing Page was its content. In what sense? In that, it was a bit confusing due to its artificiality. And it didn’t incite fulfilling the call to action at all. However, the text length was perfect: sentences didn’t exce 20 words, and the total didn’t exce 150 characters.
How to solve this error? The first option is to have an special database honest reader who doesn’t already know your proposal. The second option is to try different alternatives (preferably with A/B tests) until you find the one that satisfies you. The third (and final) option is to hire a professional team to take care of your Landing Page.
Lack of Usability Testing
A web page (of any kind) should not be declar finish without conducting usability tests. At least, if the goal is to prioritize the customer the leap into the digital world with google experience (certainly, if they have a bad experience, why would they want to convert?)
These tests are conduct through UX evaluators
They ensure smooth navigation and that the page doesn’t present problems like banner blindness, readability, or scrolling, among others.
There are various types of usability tests. china numbers Most (if not all) require a significant amount of time and resources to be carri out. Therefore, the best recommendation for solving this issue is teamwork… Or the work of a professional team.