With Black Week over, the attention of marketers, strategists and e-commerce managers can only turn to the “hottest” time of year in terms of potentially achievable conversions and sales: Christmas.
But if until a few years ago in December there was a real rush for gifts, today this is no longer the case and Christmas gift purchases are much more postponed in time , in an interval that inevitably involves Black Friday and Cyber Monday.
Buying behaviors and habits have bolivia phone number data changed Christmas Marketing and the ever-growing attitude towards online shopping has pushed more and more consumers to anticipate, taking advantage of promotions and dedicated offers. You buy first, but that’s not all: the possibility of choosing the Christmas gift from the sofa at home helps to make every purchase more careful and reasoned.
This is why planning an effective according to the value they represent marketing Christmas Marketing strategy for Christmas 2021 in time becomes essential to give the right boost to your business, but don’t worry: if until now you have focused your attention only on Black Friday, you still have time to implement winning activities, involving the user on all your channels.
Here are some valuable tips.
Christmas Marketing 2021: Personalization is the name of the game
Personal information, interests, browsing phone number vietnam and purchasing behavior: if until now you have. Collected a lot of data about your users, now is the time to make the best. Use of it, by profiling and segmenting your audience . This is the first step in an effective personalization strategy that will allow you to offer content and products that match the needs and desires of your customers . Whether it is personalized gift ideas or selections of exclusive items, the important thing is to offer a flawless user experience . Targeted upselling and cross-selling activities through the personalization of product recommendations are undoubtedly recommended, as well as the inclusion of dynamic profiling forms , useful for collecting information not only on users but also on potential gift recipients.
Christmas Marketing Strategies 2021: Space for Content with Email Marketing
It is precisely at particular times of the year and in the vicinity of special. Promotions that email marketing confirms itself as one of the. Most effective channels for transmitting valuable content and offers.
Gift guides, last-minute gift ideas, personalize selections of items and products. personalize offers as well as. Useful tips to put into practice during the Christmas holidays: throughout the month of. December, we recommend that you surprise your users with original and valuable content . Choose the topics and plan your sendings: remember that at this time. Of year, users’ inboxes are literally stormed, so don’t forget to pay attention to the subject, be creative!
The newsletter could also prove to be an effective tool to. Convey not only promotions but also to publicize original ideas such as gift certificates .
SMS and Push Notification: ever closer to your customers!
Reach your users even when they’re not browsing with winning SMS marketing strategies. This can be an opportunity not only to send them personalize. Last-minute offers , convincingly leveraging urgency and scarcity. But also to send them instructions on shipping times and methods. While you should opt for dry copy in this case, remember to be effective and create engaging messages.