Choose health and safety Since 2020, health and safety have taken on a whole new meaning. Customers will likely be more health and safety conscious in the future, even after the pandemic, as they have become accustomed to receiving detailed information on sanitation practices and hand sanitizers on every corner.
In 2021, it’s essential to show customers the nurse database steps you’re taking to keep them safe when they visit your store. Whether it’s emailing them before they arrive or listing your guidelines on a sign at the checkout, these measures go a long way and help build trust with customers and their new preferences.
Use your checkout line as a shopping aisle Choose health and safety
Your checkout is your last physical point of contact with customers, but how they get to the checkout is also a key opportunity to make an additional sale.
You’ve probably seen the science of scoring in inbound how some stores use the checkout line as the ultimate sales opportunity, lining it up with products and attracting customers to make additional purchases while they wait in line.
While grocery stores have traditionally used checkout lines aligned by product, more and more retail stores are adopting this strategy to organize lines and also entertain customers by offering them more shopping options.
This type of checkout line helps reassure customers while giving them plenty of reasons to make impulse purchases. With average monthly impulse spending increasing 18% in 2020 , reaching $182.98, it’s time to create new buying opportunities for your customers.
Train staff in suggestive selling Choose health and safety
Just because your customer is about to pay doesn’t mean you don’t have time to sell them more. Your checkout counter can also be the perfect place to implement some suggestive selling techniques to upsell or cross-sell.
However, there needs to be a strategy for how you implement this measure at the checkout. You wouldn’t want pushy staff to discourage customers from completing their purchase in the first place!
Hold training sessions with your staff to united states business directory review specific suggestive selling styles. Take this time to also educate them about your products and related complementary products that customers might not have even considered purchasing.
The checkout process is perhaps the best place to offer additional items that complement the product your customer is purchasing, or even to suggest alternatives or better options that might meet their needs. This is the perfect time to start a conversation with interested customers about their reasons for purchasing to see what fits their needs.
The bottom line is that while there is certainly a financial incentive to increase your customer’s final basket size, suggestive selling should also aim to improve the final shopping experience and offer customers options that can enhance the final product.