Social media SEO applied to Facebook
A brand’s social media profiles often appear at the top of a search engine results page (SERP), so the keywords you use in your Facebook page text are just as important as the keywords on your website.
Here are several ways to improve your Facebook page’s search engine optimization (SEO).
Choose your business Facebook page name carefully. We recommend using a format like [company name + main product category] . We prefer this format because it makes it easy to share who you are and what you sell.
oliver peoples
Use keywords throughout your page
Using effective keywords is essential to optimize your Facebook page for search engines.
If you already use an SEO tool like Ahrefs , you can discover which long-tail keywords your business should be using with its Site Explorer tool .
Use these keywords in the following sections:
We did a general search for the bc data mexico word “ eyewear ” on Facebook. Unsurprisingly, a keyword-optimized page like Oliver Peoples’ was among the top results.
Include keywords that people might search for in your “Description” and “About” sections. With the recent emergence of ads in search results , this could soon be even more useful.
Request your personalized URL address
When you create your business Facebook page, you’re automatically assigned a dynamic URL, which looks like a random set of letters and numbers.
By requesting your vanity URL , you can match your qatar numbers Facebook business page URL with your business name, making both of them much easier to find on search engines like Google as well as in Facebook search.
google search oliver peoples
How to request your custom URL
Open the page-down menu next to “Page Name” and choose analysis of the current state of mini led packaging the page for which you want to request the custom URL.
Enter the username you want. Make sure it’s short and on-brand.
Click on availability check.
Try a different name or click “Confirm”.
3. Generate discussions in the comments section
Conversations and interactions are the keys to success on social media.