Wine and beverage sector: what has been the impact of the pandemic?
The pandemic has had a significant impact on the wine and beverage industry . As we have also seen for other sectors […]
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Marketing Automation in Retail and Digital Innovation
Virtual showrooms, immersive experiences, the ability to know product information directly from QR Codes, RFID technologies to recommend products for
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Books and COVID-19: How have purchasing habits changed?
How has book buying changed during COVID-19? How has the pandemic affected purchasing habits and cultural consumption? According to the
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Marketing Automation for B2B: How to Qualify Your Leads
Marketing automation strategies for the B2B market: although until some time ago the personalization of the customer experience and the activities aimed at creating
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Pet Food and Pet Care: A Growing Market Even After Covid-19
The pet food market has generated a sales growth curve with a trend very similar to that of other sectors –
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Marketing Automation for Nonprofits and Donor Journeys
Why Marketing Automation for Nonprofits can be a winning weapon for NGOs and organizations working in the sector? And how can personalizing the donor
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Data Ethics: What It Is and Why It’s a Competitive Advantage
What do we mean by “data ethics”? Why is it important to include it in your marketing strategies and how
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Black Friday 2021: the positive trend in e-commerce continues
2021 has been define by many as the year of maturity and consolidation of the e-commerce sector : after the
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Christmas Marketing 2021: Tips for a Winning Last-Minute Strategy
With Black Week over, the attention of marketers, strategists and e-commerce managers can only turn to the “hottest” time of
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Marketing Trends 2022: Trends and Predictions
Speed of response, ability to adapt quickly to new and changing scenarios: the last two years have tested marketers and
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The Benefits of Blendee’s Data Lake
The best definition of a Data Lake describes it as a place for storing, analyzing and correlating structur and unstructur