The international channel Canal+ launched its “Digital Factory” in Dakar on Tuesday, which aims to become a “laboratory of African digital creativity,” noted a reporter from the Senegalese Press Agency (APS).
The launch ceremony took place in the presence of the general director of Canal+ International’s “Digital Factory.
Alexander Gruner, and its sales and marketing director, Yacine Boussouba
“What we’re launching today is a digital teacher database that will support our initiatives from the African continent. What we want is to have African talent (…) that will allow us to be close to our subscribers, to offer initiatives that interest our African subscribers,” explained Sales and Marketing Director Yacine Boussouba.
“The goal is to launch projects that will allow us to provide the best digital experience to our subscribers so that tomorrow we can offer a new way of consuming television, exactly like the one we offer in all other territories,” he said.
According to him, the choice
Dakar is “an explore why hiring a software one” for several reasons including. Its fairly digital and digitized environment, its significant internet access. Its developed digital ecosystem with startups, innovation hubs. The Senegal-Digital plan which has proven itself and is working.”
- Boussouba also noted the “very good level” of the schools with which Canal+ already collaborates. Also noting “an environment conducive to digital with influencers who are very present. With digital content producers who are doing superb projects.” “There will be no difference between the prices of their satellite subscriptions and the prices of their digital subscriptions,” he assured.
Canal+ Senegal’s CEO, Cheikh Bamba Sarr
Expressed his pride in hosting this initiative, which is a unique platform of its kind. “We are currently setting up a factory here in Senegal that will produce. Digital content for all African countries,” he said, recalling that this is the first time such a unit has. Been set up to handle not only Senegal but tw list all of Canal+ International’s African channels from Dakar.
Alexander Gruner, Managing Director of Canal+ International’s Digital Factory, said the Dakar team is made up of graphic designers, content creators, and community managers from various African countries, including Togo and Cameroon.