2021 has been define by many as the year of maturity and consolidation of the e-commerce sector : after the exponential growth of online purchases record following the Covid-19 pandemic, the world of online sales, in recent months, has not lost ground, despite the gradual reopening of stores.
So attention has turned to the long Black Friday and Cyber Monday weekend (in many cases extend to the entire week): will the most anticipate dark days of the year hold up compar to last year?
Black Friday and eCommerce: estimates and figures expected for 2021
A time of year when traditionally canada phone number data in the books of traders we pass from the red ink of losses to the black ink of profits, the period of Black Friday, which is inspire by it, has confirm itself this year again, for many Italians, the right opportunity to anticipate Christmas shopping , without sacrificing the convenience of receiving everything at home.
According to estimates published by the “B2C eCommerce” Observatory of Netcomm and Politecnico di Milano, in fact, the combination of e-commerce and Black Friday was destined to be a winner again for this year 2021 , with an estimate we’re still a few months away from the winter holidays expenditure of around 1.8 billion euros, 21% more than in 2020.
But if we want to go into more phone number vietnam detail, what were the real trends found on the Italian market precisely in the “hottest” days?
To provide us with interesting data , Blendee’s Active Surveillance E-Commerce Observatory focused the analysis on the period between November 26 and 29, 2021.
Black Friday 2021: fewer searches but consolidated sales, at least in some sectors
The pandemic effect is ending, but purchasing habits and behaviors are consolidating : as expected, the Black Friday period confirms the maturity reached by the entire e-commerce sector.
>Faced with a decline in online searches for purchasing purposes, in fact, sales volumes and turnover are going against the current and are not stopping.
This is according to a study by Semrush, which found that. Keystrokes relate to the “Black Friday” article in 2021 have returne to pre-pandemic, Levels, with a 55% decrease compare to last year.
Therefore, searches are decreasing but purchases are not, but not for all sectors.
Go to Blendee Data , regarding marketing automation activities during the period from. November 26 to 29, there is actually no positive data for the. Fashion sector which, compared to the same period of the previous year, marks a decrease of 88%, in. Terms of turnover, although the data relating to navigation and product viewing are more encouraging.
If Black Friday 2021 did not record positive figures for the fashion and pharmaceutical. And leisure sector for which the trend observe during. The lockdown period is confirme, with a turnover up 15% compare to last year.