It’s hard to predict the future. But it’s even harder when you’re trying to predict the future of digital marketing and SEO. We’re going to explain what these trends are and how you can prepare for them to stay ahead of your competitors (and possibly make more money).
Content marketing will reign supreme
If you want your business to succeed in the next five years, or anytime after that, you need to invest in content marketing. Content is skype database makes up a vast majority of our daily lives: social media updates, emails from companies telling us about new products or services, articles we read online before heading to work or school each morning… And so on!
Content marketing allows you to do two things: first, it allows you to get your message out there so that people can see it; second, it gives them enough reason (i.e., value) to take action based on what they have seen/heard/read, etc.).
Link building is still important
Contrary to popular belief, link building isn’t dead. You probably won’t achieve the same kind of results in your campaigns if you don’t take it into account!
Link building isn’t just about building links to your site, it’s also about building links to content on other websites that provide value to users and search engines. Since guest posting plays a major role in this process, consider using all the wine and beverage sector: what has been the impact of the pandemic? available today. And don’t hesitate to outsource your link building to an agency! Link building is very time-consuming, requires in-depth knowledge, research, and more. An SEO agency like AWISEE will save you time, with articles ready and published on high-traffic sites!
Voice search will become even more common
The number of voice searches is increasing, and it’s only going to increase. The main way people search in the future? By voice. In fact, Google has already predicted that by 2020, 50% of all internet traffic will come from voice search.
Today, you can use your voice to ask questions about anything, from what time my flight leaves to the height of Mount Everest, and get an asb directory instantly. Voice assistants like Alexa and Siri have made this easier than ever: just speak out loud and let them do the heavy lifting for you!
Local SEO will be a must for small businesses
Local SEO is a must for small businesses. If you have a physical location, it’s important that your business is seen in the local area. Local SEO includes Google My Business (GMB) listings, where you can claim your listing on GMB and add photos and a detailed description of your business. When people search for keywords related to what you do (e.g., “dog sitting”), they’ll see businesses in their area first on the local pack results page, not just the organic results page.
Rich snippets and featured snippets will be more important than ever
Rich snippets and featured snippets are similar in that they both appear as a result on Google. But they are different. Rich snippets let you see a restaurant’s star rating on Yelp or the type of reviews a product has on Amazon. Featured snippets are when Google shows you the specific answer to your query just below the search bar (e.g., “who is the richest man in the world?”). It’s important to note that featured snippets aren’t as important as rich snippets: Google shows them less than 16% of the time, even if they rank highly in the SERPs. If you want one, there are ways to make sure your site gets it!