Video Shopping requires more advanced production capabilities than static shopping: pre-recorded videos, live shows including livestreams. It is a model adapted to platforms that are very focused on sharing video content such as Douyin (or TikTok) in China.
Influence Shopping is based on the associations of brands with opinion leaders. The “ KoL ” (for key opinion leaders) or “LoL” (for local opinion leaders), via affiliation or reselling dynamics. This is a model that can be found on platforms that promote influence such. Xiaohongshu in China or Wooplr in India.
Conversational Shopping is based on the rise of social
Media messaging applications to the detriment of texting applications embedded by default on mobile OS. Advances in chat technologies support this format, whether automated through chat bots , or manual via egypt phone number library traditional chats with operators. It is a format that is developing on platforms particularly oriented towards messaging such as WeChat in China or Paytm and PhonePe in India.
Group Shopping promotes the creation of groups of users who come together to make group purchases on social platforms. Still relatively uncommon in the West, these formats are based on the promise of reducing the cost of purchases for consumers. This is a format that tends to develop on dedicated platforms such as Pinduoduo in China or Dealshare in India.
Gamified Shopping introduces gamification logic by rewarding user actions through contests and loyalty mechanics. This is a format that is still relatively uncommon in the West. Gamified shopping is also a format that is developing on dedicated platforms such as Pinduoduo in China.
A few-click experience for a seamless purchase
Social Commerce is an opportunity for brands to develop a new point check out these 3 examples of famous companies of purchase that is intend. To be seamless, immersive and experiential. Social networks today lack data make it possible to reach all audiences, but Social. Commerce seems for the moment to be more adapted to its younger audiences.