This group consists of customers who haven’t visited your store in 6-12 months. The risk of losing them forever is high, so consider sending them at least two emails with special “holiday” promotions to convince them that your business offers the best products and services, and that it does so at the best prices.
Inactive customers
These customers haven’t shopped with you in over a year. Many retailers send these types of customers “we miss you” emails to try to win them back. They may have moved, decided to shop chinese overseas asia data elsewhere, or simply forgotten you existed altogether. Don’t pester this group with messages, but do send them your most attractive promotions—Black Friday -level discounts , holiday-related slashed prices—to see if you can rekindle their interest.
With a POS system like Lightspeed Retail
you can accumulate data on each of your customers’ favorite brands and products. Tailoring your promotional campaigns to your customers’ past purchases can give your conversion rate a qatar numbers boost. Examples: sending a “holiday promotion” on a specific type of dog food to customers who buy it all the time, or promoting the latest releases from a t-shirt brand to your “fans” among your customer base. This lets your customers know that you know their tastes, which will encourage them to visit you more often.
According to their favorite categories
Knowing your customers’ preferences for a particular product category—anti-wrinkle creams, for example—can serve as a basis for creating new segmentation. You can then target these political leadership creates new momentum different groups and offer them similar brands and products within categories they like, or cross -sell them by suggesting complementary categories, such as “niche perfumes,” to use our example.
Get started!
Some email marketing campaigns are broad enough to send to your entire address book, but segmentation works better. If you’ve never done it before, take the time to learn how to best leverage the data provided by your POS system so you can create tailored segmentations. Export your data to a spreadsheet, or if you’re using Lightspeed Retail, access Thirdshelf ’s segmentation and marketing tools directly from your POS system.