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Consumers use the opinions of others to decide what to buy. This is what psychologists, sociologists, and now marketing experts call social proof , or consensus .
And it’s particularly powerful
When was the last time you bought something without reading reviews from previous customers, asking for additional opinions, or watching a “test” video on YouTube? According to a 2018 study by SEO Tribunal , up to 81% of smartphone users research products or services they plan to buy on their phones. They look for recommendations, testimonials, opinions, and other reviews.
Most businesses already experience this type of feedback online. Let’s see how you can leverage the social proof they represent and use them to convince potential customers that your chinese overseas canada data products and services are the ones to buy.
In this article you will learn more about:
What is social proof?
The 5 Types of Social Proof
4 Ways to Showcase Social Proof for Marketing Purposes
Positive vs. Negative Social Proof
How to Successfully Promote Your Business Using Social Proof
What is social proof?
“Social proof” —or “consensus” —is the name given to the qatar numbers psychological concept that a person tends to imitate the behavior of a large group of people. The logic behind it is that if so many people behave in a certain way, then it must be the right behavior. In Maslow’s hierarchy of human needs , being part of a group satisfies our need to belong, to have friends and close relationships.
Being part of a group also creates a sense of security
We understand where the “social validation” comes from, which pushes market review of china’s healthy home appliances industry us to decide whether a particular product or service is worthy of being purchased or not. Using social proof in your marketing campaign is therefore the most persuasive way to legitimize your products in the eyes of consumers.