For brands, it is about anticipating the development of Social commerce, by first working on their organic presence on social networks and via their D2C channels through their identity and content. Then, once the presence is solid, brands will be able to activate direct shopping features and experiment with test & learn the available formats.
Paid referencing (SEA) is today the preferred lever for advertisers when it comes to digital performance and acquisition .
Praised for its efficiency in conversion, SEA ( Google Ads ) nevertheless ecuador phone number library remains a complex tool that requires regular monitoring and quality expertise to make the most of all its possibilities (ad formats, algorithms, auctions, audiences, granularity, etc.).
Whether operated internally or through a media agency, many advertisers are now asking themselves how to optimize their paid search engine campaigns as much as possible. Integrating trusted third-party experts like Converteo to provide an external, agnostic and innovative perspective on their media strategy is a growing trend .
Want to know more about our SEA Audit methodology? Download our complete guide.
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Why audit your SEA / Google Ads accounts regularly?
Between constant research for innovation, adoption of new tools, automation, artificial intelligence, new management methods, savings and performance… The issues are multiple when we discuss the subject of auditing search accounts for an advertiser.
A common point between these different objectives, taking a break from the daily management and optimization of tools in order to gain perspective on the strategy, the set-up or even the method of piloting and measuring your marketing campaigns on Google Ads.
There are many situations that can lead advertisers to audit their accounts:
An ambiguous remuneration model that lack data requires external advice
A drop in performance
Change of team, agency, media internalization.
In all these situations, taking a step back may be necessary. Converteo learn the top 7 and how to use them supports you as a trusted third party to help you see more clearly your acquisition campaigns and your media strategy in the broad sense.