Email Marketing KPIs for 2022
An email marketing campaign doesn’t start with a killer subject line or an appealing call to action, it starts with a goal. If your email marketing strategy doesn’t have a goal, you’ll never know if it’s successful.
When you set goals, you need something to measure accurately. Even if you think your email marketing campaign is successful, you have no proof that the time and money invested are justified. If you are planning to invest further marketing resources, you need something more reliable to base your investment on. This is where key performance indicators (KPIs) come into play.
Setting KPIs related to your nigeria phone number library marketing goals will help you and your team better understand your performance. For example, if you are not achieving your goals, it will remind you to apply strategies to improve email engagement (testing, data cleaning, data growth, etc.); if you are achieving your goals, it will help you do better.
Email Marketing KPIs – Dynamic Metrics
Like everything else in email marketing, KPIs are in a constant state of flux. For example, if you previously looked at open rates as a sign of success, your email provider’s latest privacy policy will surely affect your results.
For our annual Email Marketing Analytics report, we asked B2B marketers this question: What KPIs should marketers focus on today when measuring the success of their email marketing?
Transformed into King
In this post-pandemic era, many email marketers are steering clear of vanity metrics and focusing on metrics that help them achieve their goals. 50% of marketers say conversion rate is the most important KPI. Importantly, a conversion doesn’t necessarily mean a sale, but can also include downloading product materials, watching a video, reading a blog, registering for a webinar or other online event. Therefore, a conversion is simply the best result for a specific ad based on your goals.
In addition to conversion rate, click-through rate (CTR) and return on investment (ROI) followed closely behind, with 43% and 40% of marketers saying they are critical to measuring effective KPIs.
Are businesses finally taking email marketing seriously?
It can be said that email marketers are finally being taken seriously, focusing on KPIs that achieve real goals, not just metrics passed on by others. Email marketing has always been a traditional way, but under the impact of the global pandemic, many companies have truly realized its value.
Cash flow is critical during times of phone number united states of america continued uncertainty in business. Now is not the time to try high-risk acquisition marketing strategies, and email marketing, with its reputation for low cost and highest ROI, has suddenly become very attractive. This is good news for email marketers, and when more businesses pay attention to the potential of email, the opportunity to invest more resources and technology becomes a reality.
Email List Growth – Alarm Bells
Our research also revealed some phone number vietnam worrying data: Only 15% of marketers consider email list growth as a valid KPI for measuring the success of their marketing strategy. While this reflects a shift from high-cost acquisition to low-cost retention in response to an uncertain business environment, it is not a long-term strategy.
If your data reports show that your conversion rate, click-through rate or return on investment is declining, this does not reflect the quality of your marketing, but simply means that your email list is a little weak. Many email addresses have a shelf life of only 18 months, so email marketers must consider list growth as part of their marketing strategy. Although budgets may be limited, there are still opportunities for social media and content marketing to maintain a highly engaged email list.
Email Marketing Analytics – Take Action Now!
As an email marketer, you may be happy or disappointed with the results. If this is your understanding of KPIs, email marketing will always be a dark art. The purpose of setting KPIs is to monitor marketing activities, analyze your strategy, and understand why some activities work and others don’t. Testing is an important part of this strategy. KPIs make us more accountable and visible, which should be welcomed as marketers who understand the importance of media.