Your product images need to bridge the gap between the physical and digital worlds. Add features that enhance visualization. Features like zoom and a 360-degree view of your product will help visitors see it up close and from all angles. This means using high-quality photos that allow visitors to zoom in without getting a grainy or pixelated image.
Present your products in context
Lifestyle photos can help your customers imagine themselves using your products, which can increase your conversion rate. Example: Brompton Bikes showcases its products in use.
Video is also gaining popularity in architect data e-commerce, and it helps showcase a product in action. If your products are best understood through demonstrations, offer a video that answers any questions the customer may have about using them. If the visitor can’t immediately understand the product’s value, they’ll likely move on. This also allows for a more dynamic product presentation.
Example: Shoe store Allbirds uses simple videos on its product pages to showcase its shoes worn by models, giving the customer a more realistic view of the product.
Provide detailed product descriptions
While featuring compelling photos is a great real-life success stories of inbound first step in creating product pages that can boost your conversion rate, product descriptions shouldn’t be neglected.
Analyze your website’s text and make sure it provides customers with all the necessary details. Since customers can’t touch the product, and photos may not allow them to see certain details (e.g., materials), you need to provide adequate descriptions.
Product descriptions should also taiwan lists consider the buyer and address their needs and problems. Just as you present the product’s value, your product descriptions should immediately present its benefits, as if answering the customer’s question: “Why should I buy this product?”
Write descriptions that are sufficiently comprehensive, but without unnecessary or meaningless phrases. It can be helpful to break the information down into short, easy-to-read lists. Also, remember to use keywords that customers might type into search engines when looking for your product.
Finally, always keep your brand and its image in mind. Ensure consistency in style and tone across your product descriptions.
This is what Everybody Agrees, a clothing store, does. The description above informs customers of the features (the type of fabric used and the fit) and benefits (comfort), while remaining true to the brand’s tone.