Getting traffic to your website is the 14 tips to optimize first step to owning an e-commerce business. But how do you ensure your customers convert once they land on your site? By optimizing your store to achieve the highest possible conversion rate.
89% of consumers will shop with a competitor chinese student data after a poor user experience. Fortunately, there are things you can do to increase your conversion rate. Here are 14 conversion optimization techniques you can use that can help you make more sales.
What is a good conversion rate for an eCommerce site?
If you want to get more 14 tips to optimize conversions, you first need to understand your conversion rate. Your conversion rate lets you know how well you’re doing. It’s calculated by the percentage of visitors who visit your website and complete an action, such as a purchase.
What conversion rate can you aim for? Well, it varies depending on the retail industry. As of December 2020, clothing retailers averaged 2.44% , while sporting goods stores averaged 1.75% . Typically, you’ll be able how to create a digital strategy that works to keep up with the industry if you aim for a conversion rate of 1.5% to 3%; the average across all markets is 2.34% .
The better your site is and the easier it is for customers to find it, the higher this number will be.
How to Increase Your Online Store Conversion Rate
1. Update your theme
First impressions are 14 tips to optimize everything. Your theme is your first chance to grab the attention of new customers, and you have less than a minute— just 50 milliseconds —to convince them to stay and make their purchase.
Your theme should:
- Represent your brand. Your website should give your customers an idea of your brand at a glance, from the colors to the photos to the font choices. This is doubly important for your homepage, as your brand should taiwan lists impress customers from the first second they see it.
- Easy to use. Potential customers shouldn’t be frustrated by visiting your site. The layout should be logically organized, with easy-to-find categories and a shopping cart.
- Be desktop and mobile friendly. This means it should automatically detect which device your customer is browsing on and load a version of your theme optimized for that device.
- It loads quickly. Increasing your website speed by even one second increases your conversions by 7% .