Google Universal Analytics is shutting down
There was enormous outcry when Google discontinued (GUA) last year. Since July 2023, the well-known web analytics tool, which was used by over 50 million websites, has no longer collected new data. However, access to created reports and the user dashboard remained possible.
This is now changing. Starting July 1, 2024, the popular tool will be completely shut down. All data on visitors and conversions within your website will then be deleted. Access to the data indonesia phone number list will no longer be possible after July 1, 2024 .
Important: Back up data by July 1, 2024
Would you like to continue accessing your Google Universal Analytics data after July 1st? This is indeed possible. Although the web analytics service’s interface will be shut down on that date, you have the option to export your data before the shutdown date – either as an Excel or CSV file. Alternatively, you can export it as data points using BigQuery.
How to export data from Google Universal Analytics
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In a detailed blog post , we explain how to export your data from Google Universal Analytics using BigQuery. If you don’t want to use BigQuery and prefer to export as a traditional spreadsheet, you can easily download it from the Google Universal Analytics dashboard in the top right corner nurture s without being pushy under “Export.” Various file types a
That’s why switching to Google Analytics 4 makes sense
To avoid being completely without web analytics software after July 1, 2024, you should take care of installing and setting up Google Analytics 4 today. Google Analytics 4 is the successor to Google Universal Analytics and offers many features that the aging Universal Analytics never offered. One of the most important advantages of the new version is the completely new event system.
Google Universal Analytics dates back to a time when website sessions were primarily measured. Events, i.e., events on the website, were added over time. This meant that in GUA, all events always had to be assigned to a page view. Google Analytics 4 makes this system significantly more flexible by classifying every interaction with the website as an event. All events can be recorded and analyzed independently of one liechtenstein number another. Furthermore, Google Analytics 4 provides a variety of preconfigured events in the standard integration. For example, file downloads or clicks on external links are automatically measured in Google Analytics 4, without you having to create your own events