As described above, the maximum cost per click determines how much you’re willing to pay for a single click on your ad. The actual cost per click varies depending on your target audience and the level of competition for specific keywords
Max. click price
The maximum click price also influences the ad’s ranking in search results. Higher bids (all other attributes being equal) therefore lead to better positioning. However, “pole position,” aka first place in the search results, isn’t necessarily the most cost-effective. Even lower rankings can successfully generate clicks australia phone number list without immediately exhausting the entire advertising budget. However, you should note that “low rankings” refer to positions 2-4. You shouldn’t aim any lower.
Ad rank
As you’ve already read, ad rank is determined by your maximum cost-to-click (CPC). All bids are ranked according to their set maximum CPC. Your actual CPC then depends on whether you just beat the next highest bid of a competitor (hence the “+ €0.01” in the formula). The bidder with the highest bid and the best ad quality ultimately secures first place.
Quality Score
If your ad is particularly relevant to the target audience, Google will lower your cost per click. Relevance is essentially determined by how well the search query, ad text, and linked web page the role of marketing automation in harmonize with each other. The expected click-through rate (CTR) is also taken into account. The Quality Score is rated on a scale of 1 to 10. A good Quality Score can positively impact your ad ranking and click prices. Therefore, your goal should always be to keep your ad Quality Score above five.
Competition
Additionally, you shouldn’t neglect the existing competition. As is common on auction platforms, the more bidders participate, the higher the price usually shoots up. However, in practice, even a single high-quality competitor can be enough to drive up your click price. Similar to meta , Google Ads is all phone number vietnam about placing high-quality ads that stand out from the competition to achieve the best possible results!