Travel influencers have become key players in the tourism industry, alongside tour operators and travel agencies. Their popularity, reputation, and number of followers make them key partners for any destination looking to attract tourists.This is also the case for companies looking to promote their brands, products, and services. You can start by engaging a nano-influencer. How can you establish a sustainable, long-term partnership? How can you work effectively with them?
As the name suggests, a travel influencer is a digital nomad who is very active on social media. They are generally present on all major platforms. When it comes to travel, the influencer often focuses on their Instagram account, where the key focus is on photos and videos.
What are the categories of influencers?
This profession is divided into several categories. Classification is based on the number of followers. First, there are digital nomads who business owner database nano-influence. The number of followers ranges from 1,000 to 5,000—we’ll come back to this later.
Then there are the major influencers, who have more than 100,000 followers. A third category is the mega-influencers, who have a large community of at least 1 million followers.
What makes nano-influencers interesting?
Unlike the other two categories, a nano-influencer essentially aims to share their passion without necessarily wanting to make money. This a good indicator of the level them more credible in the eyes of their followers. If you choose to work with nano-influencers, this means you’re targeting a “niche target,” like fashion or travel in our case.
Hiring a travel influencer to promote a destination or brand is an integral part of an influencer marketing strategy. To begin, you should contact them directly via social media by commenting on one of their posts or sending them a direct message.
Discuss your proposal
Once the initial contact has been established, inform them of the purpose of this contact and the proposal you wish to make. It is important to asb directory indicate what you will bring to the table. The key is to establish a relationship of trust and, above all, a win-win partnership.
Marketing Strategy
Next, you’ll need to discuss the marketing strategy and the accompanying influencer campaign. As a token of your good faith and seriousness, you can offer free products. Moreover, the nano-influencer can even try a few to provide positive feedback to their followers.
Of course, there are many points you’ll work on with the content creator. You still need to find the right one, hence the importance of establishing a list of potential influencers. We’re going to talk about that.
To benefit from a win-win partnership, it’s essential to work with a credible, popular, and high-quality nano-influencer. Even if this is the case, you need to be sure they’ll be of value to your brand. When choosing one, you need to consider several criteria, such as engagement rate.
It must match your niche.
Some similarities are required between your company’s activity and the content shared by the nano-influencer specialized in travel. For example, it is preferable that your company is active in the tourism sector (hotel, lodge, guesthouse, restaurant, etc.). Or, you can sell products that can be used during a trip: cameras, shoes, sportswear, etc. In this case, the advertisement will pass through in a much more fluid and natural way in the eyes of the followers.