Community management certainly involves managing and animating communities through social media, but at its core, it’s primarily about promoting products or services on these channels. This is based on a set of objectives that the community manager must work towards, to better define the forms and types of content to produce as well as the actions to be implemented.
Let’s see how to define your community management objectives and, above all, what the main ones are to consider.
What are the main objectives in community management?
Among the main objectives that are almost the common basis for all community manager missions, we find traffic and visibility, as well as ios database and notoriety . If sales are not it is because it is rather an end goal for a brand as for a company.
The community manager is not directly in sales. Otherwise they would be a high-performance profile. They can be involved in B2B roles, but this is not a general practice and is not a front-end role.
Some objectives outside of the 4 main ones listed may be major for certain structures. This is where it is a question of defining priorities, according to the expectations of the clients , and according to the structure within which, or for which the community manager will evolve. When you start on the Internet and more particularly on social networks, you are looking above all for visibility, and to generate traffic on your website .
Never forget that a company’s or brand’s website is its showcase, and that this is where its product/service offerings are located. Customers buy on-site, not on social media, or they visit a point of sale depending on the desired goals.
How to boost traffic and visibility in community management?
Optimizing website traffic and the configure form notifications of posts on social media is the basic goal of community management . A business that offers services or products on its website necessarily needs Internet users to visit its platform. This is essential if you hope to convert prospects into customers and consequently improve sales.
Visibility objectives
Community management helps you tw list your social media community . Through a well-developed content strategy, you’ll work to increase the number of fans or followers on your account.
This will require using different levers and resorting to various actions to create engagement with your community and give visibility to your publications. The idea is to encourage users to share the published content and interact with them.